Released on = August 8, 2006, 10:08 am

Press Release Author = WebCart

Industry = Accounting

Press Release Summary = With express checkout running on a shopping cart powered
ecommerce site, customers can login to their Customer Account with a unique password
and their payment information which is stored in their account will be pre-filled in
the online order form so they can more quickly complete their order (without having
to retype their billing and even their shipping information).

Press Release Body = FOR IMMEDIATE RELEASE
8/8/2006

Ecommerce Platform (WebCart) Updates \"Express Checkout\" in its Shopping Cart Software

Los Angeles based ecommerce developer, www.WebCart.net announces an updated
explanation of its Express Checkout feature. When we first considered individual
criteria for shopping cart software checkout processes, one of the issues we were
investigating was whether to require customers to register with the site or be able
to checkout as if they were a one time user. With a forced registration process, we
had to allow a customer to store their billing information in a secure online
account, and to access this information for future purchases from any computer
without having to re-type it every time they shop from our site.

From a customer loyalty perspective, customers on a WebCart powered ecommerce site
could simply login to their Customer Account with a unique password and their
payment information would already be pre-filled and ready to go to complete their
order. Since some customers do not want to be in a \"forced\" type of situation, store
owners can turn the feature on or off so customers do not have to save any of the
information in a customer account. This gives each customer absolute control and
flexibility to buy online the way they want to buy.

We\'ve also included a "forgot password" option which triggers a script to send the
password to the email address on file. For security purposes this ensures that only
the owner of the customer\'s email address can access the password to login to the
Customer account.

\"Because of security concerns, WebCart departed from some of its competitors by not
storing credit card information in customer accounts\", says Michael Moshkovich,
WebCart\'s SEO Services Consultant. The credit card account number, expiration date
and CVVS number must be retyped each time a purchase is made. The advantage is
heightened security. Purchasers online do not seem to mind this as they prefer more
security versus risking the theft of their credit card details.

\"Here are two ways we envision online customers using the speedy Checkout feature of
the WebCart shopping cart software\" says Lev Kacnelson, a lead developer. Customers
can add each item to their cart until they are ready to checkout and then click the
Checkout button. As well, they can just go to a product page and click the Buy it
now link which will automatically add the item to their cart and take them to the
checkout page where they can login and continue to checkout very quickly. The final
page in either method is a confirmation to review or edit your order. To place the
order, they simply click the Place Your Order button. At this point, they have
completed an online purchase.

If you are analyzing specific criteria for the implementation of your own ecommerce
Shopping Cart platform, please contact the developers of WebCart at
http://www.webcart.net or call 1-866-667-2283.

Jason Ciment
pressrelease@webcart.net
http://www.webcart.net



Web Site = http://www.webcart.net

Contact Details = Jason Ciment||1800 S. Robertson Blvd, Ste 500||Los Angeles ,
90035||$$country||||323-932-9465||pressrelease@webcart.net||http://www.webcart.net